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Tobi Oyadiran, Product Designer II

December 2022


Article credits
Spotify Design Team

To showcase our band members, every now and then we put a Spotifier in the limelight. Today's headliner is Tobi Oyadiran (he/him), Product Designer II for the Spotify for Artists team in Stockholm. Put on your headphones, hit play, and read along!

Questions & Answers

Why are you a designer?

I’m a designer because of my love for art, which stems from a young age. Drawing was one of my favourite pastimes as a kid, I'd spend countless hours sketching at home and in school (I did a few detentions and sketched in those too).

If you’d asked the kid version of me what I wanted to be when I grew up, I would’ve definitely told you “teddy bear surgeon”. If you’d asked me to be serious, I’d tell you “someone who designs things”.

Looking back, I guess I wasn’t far off.

Describe your job at Spotify without using the words "design" or "designer".

I work to create more opportunities for artists to make money from their work on Spotify.

What would your self-portrait look like?

Who would be your dream person to collaborate with and what would you make together?

It would probably have to be my younger brother as he’s also a designer. Growing up we were exposed to A LOT of cartoons and comics so we naturally shared similar interests and pursued similar careers, but oddly enough, as we got older, our conversations haven’t really revolved around design or collaborating. If we were to work together, however, I bet it’d be something around illustration and print. Watch this space? What’s up, Stephen ;)

What internet trend, design account or meme has caught your eye recently? Why?

I’ve recently got hooked on the “tell me what you’re wearing” trend. If I had to pinpoint why, I'd say getting an insight to how others express themselves through what they wear is something that I find interesting, there’s always some sort of story, a brand someone is supporting or just an outright flex involved.

What's one piece of design wisdom you would give to your younger self?

“Don’t fall in love with your design.”

Fall in love with the problem, iterations and people who need what you design.

Show us your happy place - somewhere you go to recharge your creative battery - and choose a soundtrack to go with it. Tell us why you picked your spot.

Location: Ivar Los Park, Stockholm

Soundtrack: Mutual Butterflies - Ryan Trey 

There’s a place located along Monteliusvägen (a scenic area in Stockholm) called Ivar Los Park. In my opinion, it’s one of the parks with the best views of the city. Whilst it’s most lively in the summer months, I’ve found myself spending a tonne of time here all year around. It’s great for summer picnics, reading, watching the sun set or just rehearsing how you’d win that argument you lost months back. It's always a good vibe. 

Any final shout-outs or things you'd like to share?

Show some love to my friend Teo on Instagram (@teowithdoodles), he’s an independent illustrator based in Helsinki who swears he’s not that good… I'll let you all decide. Spotting miniature chairs in your day to day is a rare occurrence, so rare that a friend of mine decided to make an Instagram account for it. If you find any, take a picture and send it over to @teenychairs on Instagram! Lastly, If you’re an up-and-coming or early career design person looking to have a coffee chat, I got you. Here’s my LinkedIn.


Spotify Design Team

We're a cross-disciplinary team of people who love to create great experiences and make meaningful connections between listeners and creators.

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