Designing Ad Experiences
Every month we choose 3 Spotify designers to share how they think about and approach their work. This month, they’re using their 3 sentences to share what’s top of mind for them when designing the advertising experience for listeners.
How do you approach designing an ad experience for listeners?
Ashley WangAssociate Product Designer
Designing for an ad experience is about accommodating user goals and business goals, and there is no one-size-fits-all solution. We need to meet our listeners where they are, by optimizing at the right places, and at the right moment. To me, understanding users’ different intents across various surfaces within Spotify is key to designing how and when promoted content is presented in a non-intrusive way.
Shannon GallagherSenior Product Designer
We are responsible for ensuring partners are able to meet their objectives and reach listeners in the right moment and in the most appropriate context. To accomplish this we approach design through the lens of the listener first, and always ask ourselves: Will this hurt the trust our users have in the Spotify brand? Are we providing enough transparency about the promotions our users receive? What would make this experience more engaging, relevant, and in tune with user intent?
Alex SolodSenior Product Designer
We want to provide the best possible experience to all users of our product. Instead of thinking about Spotify with ads as a limited experience, I like to think about it as a fully-fledged product for a different audience with different needs. There are millions of people who are okay with promoted content and our team is focused on finding a balance between what listeners and partners want and need.
Our latest in Noted
Learn how engineers and designers collaborate at Spotify: what works well, what can go wrong... and everything in between!
How do you choose colors? Prioritize your workload? Govern a design system? Our community panel returns to answer your thoughtful questions.
Simple brief, complex executions: UX Motion Designer Ade shares his journey on bringing 2022 Wrapped's data stories to life.
Three Spotifiers reflect on the nuances of designing cultural moments at Spotify.
Want Spotify Design updates
sent straight to your inbox?
By clicking send you'll receive occasional emails from Spotify Design. You always have the choice to unsubscribe within every email you receive.