Designing for Localization
Every month we choose 3 Spotify designers to share their wisdom on a topic we’ve been pondering. The only catch is that they only get 3 sentences to present their thoughts. This month, we're chatting localization.
How do you design for a global audience?
Juli SombatAssociate Principal Product Designer
Our design system builds in flexibility by default. Layouts need enough space to adapt to all language translations, and we support RTL scripts.
Becky HirschSenior UX Writer
If I make simple language my priority, I find I've done half the job. If I'm bending English, I'm breaking everything else.
Anjana MenonSenior UX Writer
It may look and sound good in English but remember that there are billions of people whose first language isn’t English
Really understand who you design for through first-hand research, and not just guess things
Look for inspiration in non-Western markets
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