Designing for Podcasters

1. Creating content can be intimidating! Our job is to help creators feel encouraged to share their voice and be prepared to handle any speed bumps along the way.

2. Working on podcasting tools means you’re not just “powering up” what creators can do, but also impacting the end experience for listeners. Thinking about the listening experience as the end product reminds me of what being a creator is all about.

3. Podcasting isn’t just limited to speaking, which is what gives it so much potential. There’s so much creativity already being weaved into podcasting right now and thinking about where else it can go is where it all gets exciting.

Most importantly, we always ask ourselves, does whatever we are building put creators first? Meaning is it aligned with our users’ needs and representing their brand in the best way possible? Secondly, is the feature we are creating the most optimized version that will save our users time and simplify their workflow? Lastly, is the feature empowering our creators to grow their podcast audience and make a living if they desire to do so?

How does what we create translate from Anchor to Spotify, and is it clear, informative, and motivating? We’re building across apps, which means our strategy, voice, and taxonomy has to translate into a cohesive experience.