Personalized Experiences

When working with complex technology, I start with a simple rules-based approach. Something along the lines of “people who do X should get Y.” This allows you to explore and test assumptions that eventually feed into an algorithm or model.

I have learned that creating a believable experience is key to testing personalized products. Qualitative research requires extra prep and care. This means taking a custom approach to the designs for each user research participant.

The bulk of my work questions how to deliver music in a personalized way, how to evolve with the user, and how to delight regardless of personal taste. I constantly weigh the trade-offs between automation and control. My goal is to make Spotify feel like magic while maintaining a user's sense of control.