Personalized Playlists

Combine 3 oz of popular songs from your favorite genre with 1 oz of your recent listening. Add 2 dashes of songs you’ve never heard before and stir until fully combined. Pour into a playlist, garnish with hand-drawn cover art, and share with a friend.

A great personalized playlist produces a reliable solution with minimal effort — an upbeat tempo that powers your run, a welcoming vibe that puts guests at ease, or a knowing nostalgia that scores your drive home. It should meet you where you’re at and never force you to regret pressing play.

Almost any time we talk to a user, they end up telling us some variation of, “My taste in music is so weird. I like a little of this, a little of that, and something completely different.” Great personalized playlists reflect every user’s uniquely weird tastes, make them feel like they have a home on Spotify, and hopefully help them broaden their horizons even further.