Spotify’s experience isn't defined or constrained by the bounds of a smartphone screen, and neither are our design and user research practices.
Next time you have a complex research question, consider using this 3-step process to mitigate blind spots and turn discrepancies into opportunities.
How our Premium team uses Service Design strengthens designers and help them make faster, better decisions in moments that matter.
Discover from our Global Insights Team how they help Spotify travel all over the world—without getting lost in translation.
Local knowledge is everything when expanding into new markets. Here's how we build empathy, understand our audience, and find inspiration worldwide.
How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.
Explore with us how the collaboration of design and insights plays a lead role in expanding our global reach in the first of a three-part series.
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